Social

Social has changed the way people engage and communicate. Today’scustomersare moreinformedand getting their information in newwaysand fromnewsources. Decisionsareinfluenced bydiscussionsonlineand user reviews. In fact, 75% of B2Bcustomersare likelyto usesocialmediato influencetheir purchasedecisions, and customersareover70%1ofthewaythrough thesalescycle beforethey contact you.Most oftoday’ssociallistening tools, however, areso complexand expensivethat they’re only availableto an elitefew– which meansrelevantinformationrarelygetsto thefront lineswhoneed it.At Microsoft,webelievethisvaluableinformation shouldbeavailableto everyone.